Delivering your application to end users – PB Docs 2018

When you deliver the executable version of your application to
users, you need to install all of the various files and programs in the
right places, such as on their computers or on the network.

Automating the deployment
process

If you want to automate the deployment process, you might want to
use a software distribution application such as InstallShield. Such
applications typically install all the executables, resource files, data
sources, and configuration files your users need to run your application.
They also update the users’ initialization files and registry.